Canal & River Trust
Canal & River Trust is a registered charity that work with communities to transform their local canal or river. They believe that spending time by water makes us happier and healthier.
We’ve helped CRT go from 20,000 to over 100,000 email subscribers. We did this by integrating with their website, gathering key behavioural information and sending targeted email content.
Our work included:
- Automation programmes
- Email campaign strategy
- Data segmentation
- Real time dynamic content
- Split testing
- Results analysis