Managed service

Features

• Strategic planning

  Having an email strategy in place is so important. But guess what? Many companies don’t have one. Why? “No time, no resource, we’re not really experts in email”. Well, we have time, we have great resource and we are a team of experienced email experts. Everyone wants more engagement, everyone wants more sales. We’ll help you to achieve those. We do more than just handle your emails campaigns. Let’s look at your data, identify the types of emails you should send, work out where you can automate and make sure you’re not just sending out ad-hoc emails to the whole database with no goals in mind.

• Campaign management

  We have 15 years’ experience of working with clients to plan, design, build and deliver engaging email campaigns across all sectors, from Manufacturing and Health Care to Retail and Finance. We have an agile team of email strategy and design experts that can be as hands on as you’d like. Our approach is flexible, so you decide how many campaigns or how many hours of campaign management we do from month to month.

• Data segmentation

  Segmentation is used to deliver more relevant email marketing to contacts based on their engagement, geographic location, interests, purchase history, and much more. For many clients it’s “Segmentation - we’ll get around to it one day”. Let us help you to start taking advantage of what segmentation can do for your email strategy. We love diving into data.

• Content creation

  Coming up with the right content can be a daunting task. With experience comes a broad knowledge of what content works well in emails. Whether you’re wanting to sell products and services, keep people up to date, fill events or deliver timely, relevant content. Extravision can help you to create emails that will be engaged with.

• Email design

  You need a design that will look great on all devices, will grab your reader’s attention and reflect your brand. Whether you need an email template developed and coded from scratch (that you then use in your preferred ESP). Or you want us to build branded email designs, that are built with specific objectives in mind, we’ve got you covered. We have access to the latest technology, that will make sure your emails are fresh, relevant and stand out from the crowd. All our email designs are tested across 30+ email clients too.

• Result analysis

  Email marketing is all about testing, evolving and constantly working on your strategy. This can only be done successfully by taking time to look at campaign results. What can we learn? Reporting tools are so advanced now and this is because the data and insight held within them is valuable. With many email marketers being too busy with the building and sending, this valuable data can be overlooked. Work with us to ensure the analysis of the reporting happens and leads to a stronger email programme.

• Automated programmes

  Keen to start automating your emails, but not sure how to go about it?Email automation (also referred to as work flows or funnels), enable marketers to tailor their email communications to recipients. Resulting in an improved user experience and higher levels of engagement. These emails are drip-fed into the inbox through automations that trigger based on a recipient’s action.Email automation is very efficient and effective strategy for nurturing leads and driving sales from not only potential customers, but existing ones too.

• Multi ESP support

  As an email agency we are very used to working in a wide range of different pieces of email software. And if your current provider doesn’t allow for email automation, we will be able to guide you on which platform would be the best fit for you, based on your requirement, resources and budget.we have a lot of experience of using automation tools and building email campaigns in platforms such as DotDigital, Mailchimp, Marketo, Salesforce Marketing Cloud, Campaign Monitor and more.